The concept of content marketing is quite simple – it is a creative tool used to connect with your current and future audiences. It describes your brand in the most authentic way possible, letting customers learn more without feeling the pressure of buying something. Consistent creative content that is full of new ideas, relatable feelings, education, and a sense of community enhance your brand in a way that is so powerful.
How Well Do You Know Your Audience?
Having a deep understanding of your audience will decipher the kind of content that you create. Our society today has shifted to digital communication as the main source of interaction, especially when it comes to buying products or services. With limited personal interaction, content marketing gives brands an opportunity to connect with their customers in a way never thought of before. Your brand can establish an interactive environment by hosting giveaways, competitions, posts that encourage a comment below, or social media stories where viewers can voice their opinions. Give your audience the quality content they are craving, and your brand will become more trustworthy in the eyes of consumers.
Content Marketing = Increasing Conversion Rates
Not only does content marketing generate about 3 times as many leads compared to other marketing techniques, but it also stimulates an increase in conversion rates 6 times higher than those who do not participate in content marketing. Make the conversion process seem as easy as 1, 2, 3, by stating a clear call to action that makes the customer confident with their decision. This can be something as simple as sharing customer testimonials to show that your brand is reliable and can provide a positive customer service experience. Make sure there is always value in your content, content with no meaning is the same as not creating it all.
Stray Away From the Pushy Salesman
There are many brands that use their content marketing with the intent of purely being able to increase their sales. This may work for some companies, but often that drives customers away. If you create too much pressure on them, they can easily click out of your website or scroll past your social media post. If you want to make a lasting impression, take the pressure off of the consumer. Instead of phrasing your content in an aggressive manner, go into all of the intricate details of your product or service. Tell your audience how they will benefit from your brand, guarantee that they will get their money back if they aren’t satisfied, show creative and informational videos, go above and beyond for them.
Show Your Values Through Education
People love to interact with brands that generate positive emotions and inspire them to be better human beings. Your brands credibility can be established by informing and educating your audience as much as possible. Education has a way of cultivating interaction within our society. Creating content that targets your audience can come in several different forms. You can reshare posts from organizations in your community, write educational blogs, create informational videos, or dedicate social media posts to people that are doing good in the world. Show people that you actively care about them – they won’t forget that feeling.
Keep It Personal
Keep your content genuine and personal. Post photos and graphics that are specific to your brand, and your brand only. This applies to any type of content that you are posting! Consistency is key here – as you develop common themes in your content, your brand recognition will improve. If you use generic photos that don’t seem to be linked to your brand or have any connections, you will not stand out compared to competitors. Create content that makes viewers feel like they are a part of your brands community. Show familiar faces, locations, inclusive wording, anything that makes them think “I love this brand.”.
Stay True to You
Stay true to your brand when you are generating ideas for your content creation. The small details are what set you apart from others. Be intentional with your posts, aim to inform and build trust with your audience. Give your brand the gift of content marketing and watch your business grow right in front of your eyes.
Happy Holidays everyone!