Do you remember the children’s book Where’s Waldo? C’mon, you know — the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo? No, seriously.
In this Coaching Blog, I will explain.
How to Use Social Media for Network Marketing
To be successful in utilizing social media to grow your network marketing business, you have to have a plan. You have to have a social media strategy specific to your business if you plan to grow your business using social media platforms.
In other words, you can’t just randomly post what you want when you want and expect success. Just like you have to have a business plan if you plan to succeed in business, you have to have a social media strategy if you expect it to help your network marketing business to grow.
Here are a few questions to consider as you create your strategy: Read through them and jot down some answers.
1) Who is your perfect customer or ideal prospect?
2) What problem do you want to help them solve?
3) What is your ideal prospect interested in?
4) What kind of content will you create to help solve the problem or speak to your perfect customer?
5) How can you craft a variety of type of posts to keep your posts from becoming mundane?
6) What kind of posts will you craft to engage your audience so you can begin more conversations (engage with them)?
7) How often will you post?
8) How often will you post specifically about your business?
9) Will you use your personal page or a business page to promote your business?
10) How will you turn social media prospects into customers?
Once you have answered these questions, you will be more prepared to start finding prospects!
How to Get Network Marketing Prospects
If you want to grow your network marketing business using Facebook you need to keep a few things in mind:
1) Make sure you have a very good picture of YOU as your profile picture.
(People connect with people, not cats, dogs, grandkids or groups of people). I don’t mean to be harsh about that, who doesn’t love a good cat or dog video, but if you’re using your Facebook profile to grow your business, you do need to keep it professional.
2) Make certain your “about me” section is complete and uses good “keywords” that will be appealing to your ideal prospect/perfect customer/target market.
3) Avoid negativity and drama.
Yes, these posts may get engagement and attention, but the attention they attract will also attract negative and drama filled people to your business.
4) Create likeable posts.
People often wonder why they do not receive more likes and comments but often craft posts that are difficult to like. Read your posts prior to posting and read it from your ideal prospects point of view.
5) Reach out to new friends, likes and comments.
Too often we get our “pay off” by having a post that a lot of people like. Take the time to reach out to them, connect with them and use this as an opportunity to start more conversations.
6) Make sure that your posts are serving your ideal prospects and providing value to them.
The word value simply means you are serving their needs by providing education, edifying, entertaining, enlightening, inspirations, etc. Your posts are crafted in a way that will benefit them and allow them to see you as the go-to person when they need help.
7) Be strategic of the friends you make on Facebook.
Using targeted and specific groups to find and connect with people will allow you to check them out, qualify and even interact with them prior to sending a friend request. Highly targeted leads and prospects can be found when you have a well-defined target market.
8) You can use the “Find Friends” and “Search” feature to find prospects in specific geographic locations.
9) Using a Facebook business page allows you reach highly targets prospects through Facebook advertising.
If you are struggling to connect with your “ideal prospect” this is a great way to find them and connect with them.
10) Be sure to let people get to know YOU.
YOU are what separates you from everyone else, so be sure you allow people to get to know you, connect with you and build trust and rapport that way.
Now that you have a strategy, let’s talk about how you can connect!
Social Media Network Marketing Strategies for Facebook
13. Spruce up your company page.
Company pages offer a platform to share diverse types of content, yet many brands are notably absent on LinkedIn. Rope your page in, update the cover photo, add information, and start sharing.
14. Encourage staff members to stay plugged in.
People who work at your company can connect their personal profiles to your brand, creating a new source of content that your audience can follow.
15. Think quality, not quantity.
LinkedIn users tend to be overwhelmed when brands and individuals over-share. Make sure you’re sharing the highest quality content you create for your brand.
16. Participate in groups.
Participating in LinkedIn group discussions is a great way to demonstrate thought leadership and strike up conversations that could lead to new business.
17. Leverage user-generated content with recommendations.
Bringing in a steady stream of recommendations from clients or customers provides a renewable source of user-generated content.
How to Connect With More People on Facebook
The best way to connect with people on Facebook is to provide help and value. Being proactive as you reach out to new people will have much better results when you are approaching the new relationship from a mindset of how you can help and benefit them verses how to pitch them or how you can recruit them.
Start conversations and look for ways to help and benefit them.
You do need to be proactive and reach out to people and not wait for people to approach you, but when you approach them, approach them in a way that will serve and benefit them.
If you are going to find your Waldo’s, it takes effort! Don’t just post affiliate links to your business opportunity or send cold messages to people’s inboxes. Instead, focus on the strategies in this blog and learn to give your audience value!