
Facebook For Business
Content Marketing: The Best Holiday Gift for Your Brand
The concept of content marketing is quite simple – it is a creative tool used to connect with your current and future audiences. It describes your brand in the most authentic way possible, letting customers learn more without feeling the pressure of buying something....
Why Our 99 Deal is a Steal!
The marketing world has been taken over by the influence of social media. Years ago Facebook and Instagram were used as platforms for users to update their friends and family on what’s going on in their lives. Today businesses have taken advantage of these platforms...
The Allison Rose Guide to Understanding Your Facebook Insights
If social media marketing were as simple as choosing a platform based on sheer volume, Facebook – with nearly 2 billion monthly active users – would win hands down. Since it’s not that simple, let’s talk about how best to understand social analytics insights on the...
Facebook Advertising 101
Why advertise on Facebook? Facebook advertising allows businesses to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience's News Feed or right...
An EPIC Guide to Promoting Facebook Events
If your business or non-profit is hosting an event and you want the word to spread, Facebook Events is a great place to start. However, simply creating an event in Facebook does not equate to a successful event and large turn-out. There’s more work to be done to get...
Marketing Your Business Just Got Easier
Hey there, I just wanted to stop in and tell you about a new Marketing Tool that I have been utilizing to drive traffic to my Facebook Page and Website for a few months now. I am loving the results and feel confident that it would be a great tool for you also....
My Top 10 Tips to Growing and Managing a Thriving Facebook Group
Building a Facebook Group is a relatively new way to grow your business. Build it from the ground up, attract groups of your ideal clients, bunch them together, get them talking, and then sell to them. Sounds super easy and ideal, right? Well, it is and it isn’t. Many...
My Top Four Tips to Getting Over Your Fear of Video
We Are Our Own Worst Critics Video is so hard. We are most definitely our own worst critics. A client once told me she refuses to turn the video on during our Zoom Coaching Session because she spends the entire call being critical of herself. That sort of defeats the...
Facebook and Instagram: A Tale of Two Feeds
I’ve told clients for years, you don’t have to be everywhere, and that it is best to be really good at one social media platform, rather than mediocre at several. However, I also believe that you need to at least understand what’s available and make an informed choice...
Facebook Groups – My Secret Weapon to Increasing Your Visibility and Growing Your Business
How many Facebook Groups do you belong to? 1, 2, 2000?Today, more than 500 million people use Facebook Groups monthly, with thousands of groups being created every day. Did you know that a single Facebook user can join up to 6000 groups? However, while...
25 Questions to Help You Define Your Social Media Marketing Strategy (and How to Find the Answers)
Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, I’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.These Big...
5 Tips for Businesses to Leverage Social Media on Weekends
Do you have a Weekend Social Media routine? As a business, you need to remember that social media is 24×7, you don’t have an off on any given day. You need to be ready with a plan-of-action for through the week, and the weekend as well! Scheduling posts, being less...
My Top 10 Social Media Resolutions to Keep your Brand on Track
It’s the end of 2016, so of course everyone is running around making resolutions. I’m sure you have several personal resolutions (mine, for example, are to stop hitting the snooze button five times every morning, go to the gym and to eat more salads). Whatever your...
3 Ways to Improve Your Facebook Ad Results
Do you want to get more out of your Facebook ads? Are you looking for ways to make your campaigns more cost-effective? Some simple tactics can help you maximize the performance of your Facebook campaigns, especially if you’re on a tight budget. In this Coaching...
Boost Engagement with my Top 5 Social Media Hacks
When it comes to effectively reaching your audience, I think it’s safe to say that you are reading this because you understand the important role that social media plays in the growth of your business. You have already realized that your audience seem to live on...