Why advertise on Facebook? Facebook advertising allows businesses to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience's News Feed or right...

If your business or non-profit is hosting an event and you want the word to spread, Facebook Events is a great place to start. However, simply creating an event in Facebook does not equate to a successful event and large turn-out. There’s more work to be done to get...

Building a Facebook Group is a relatively new way to grow your business. Build it from the ground up, attract groups of your ideal clients, bunch them together, get them talking, and then sell to them. Sounds super easy and ideal, right? Well, it is and it isn’t. Many...

We Are Our Own Worst Critics Video is so hard. We are most definitely our own worst critics. A client once told me she refuses to turn the video on during our Zoom Coaching Session because she spends the entire call being critical of herself. That sort of defeats the...

How many Facebook Groups do you belong to? 1, 2, 2000?Today, more than 500 million people use Facebook Groups monthly, with thousands of groups being created every day. Did you know that a single Facebook user can join up to 6000 groups? However, while...

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, I’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.These Big...

Do you have a Weekend Social Media routine? As a business, you need to remember that social media is 24×7, you don’t have an off on any given day. You need to be ready with a plan-of-action for through the week, and the weekend as well! Scheduling posts, being less...

It’s the end of 2016, so of course everyone is running around making resolutions. I’m sure you have several personal resolutions (mine, for example, are to stop hitting the snooze button five times every morning, go to the gym and to eat more salads). Whatever your...

Do you want to get more out of your Facebook ads? Are you looking for ways to make your campaigns more cost-effective? Some simple tactics can help you maximize the performance of your Facebook campaigns, especially if you’re on a tight budget. In this Coaching...

When it comes to effectively reaching your audience, I think it’s safe to say that you are reading this because you understand the important role that social media plays in the growth of your business. You have already realized that your audience seem to live on...