Winning at social media has several key components, being social and sharing engaging content.
Now is the time to welcome a third key ingredient: Images!
And there is of course a right way to use images in social media.
As social media has advanced and become a better tool for marketers, it has also changed the way people take in news, information, and content in general. Say goodbye to the days of long text and hello to the days of visual media.
To kick-start your social media efforts into a new level of awesomeness, this Coaching Blog will address how to use images in social media so that you can turn your social media effectiveness into something out of a Hollywood movie!
1. Get the Sizes Right
Using the right size is a must if you want to create a thriving social profile! With the number of free tools available to help you resize and edit images, there really is no excuse not to use the correct image size for the respected social media platform. (In future Coaching Blogs, we will discuss some of these tools.)
2. Different Types of Images
Do you go to different types of events – meetups, conferences, daily meetings, classes – dressed the same way? You probably mix it up from event to event. Your social media images should not be the same either, as you should be using different images for different purposes.
This is a great way to generate awareness around the quality or proof of concept regarding your product/service. Social proof has quickly turned into one of the cornerstones of successful ecommerce business and screenshots of what you or others have already shared is one of the more efficient ways to create social proof around your brand.
Behind the Scenes
Creating images that shows fans what goes on behind the scenes is another underrated move that leads to success more often than not.
Text images have become the talk of the town over the last year. Every successful and engaging social media profile – no matter whether on Instagram, Facebook, Twitter, or LinkedIn – knows the importance of using text images here and there. What can you do in text? Quotes from customers, famous quotes, statistics, slogans, tips, and much more.
3. Fonts Matter
You might be thinking to yourself that this is a minor detail. That would be a mistake. From this post you can hopefully interpret one thing in particular: emotion is what drives people to interact (and make purchases :)). An image can only have the potential to go viral when it is accompanied by emotion (and obviously relevance).
Fonts are another part of the equation that you need to add to make an image an emotion trigger for its viewers. The font you pick will either go along with the image like vanilla ice cream with warm apple pie, or it’ll go with it like bananas and potatoes.
One of the more compelling questions is whether to use one font or to mix and match it with another one or two. If you are going to use another one (or two), make it noticeable but keep it fashionable. The two fonts should differ from each other and help emphasize the message.
Expert Tip: Don’t forget to take these things into account:
Does the image represent something normal or casual?
Should the text be the main attraction (consider bold) or the side attraction (lighter)?
How much space is there for text? Some fonts are better bigger, while other are better smaller.
Does the font match the text? If you are writing a call to action, something simple will probably convert better than a cursive or stylish text.
4. Use Slogans
You do not have to be Nike, McDonald’s, or Target to have a slogan. Hashtags are for everyone – small, personal, and big businesses. As the saying goes, a picture is worth a thousand words. To give your images that added boost that’ll enable them to be worth more than a thousand words, consider throwing in a small amount of text.
That is where the slogans step in. No one wants to read a lot on Instagram or Facebook. On Snapchat there is no text to go along with the posts. On Twitter you’ve got less than 140 characters if you use an image. Keep the text to a minimum.
The slogan is what represents your brand – from day one and forever (unless you choose to change it). You don’t want to remind people what you stand for with text on every image, however echoing the message with your slogan (that isn’t the focus of the image) once in a while can do wonders for increasing engagements on your pages and profiles.
5. Images Must Stand Out
Who makes up the majority of your fans? This should not be a tough question. The reason I ask this, is that you need to use images that engage them and at the same time also stand out from the rest of the feed. You want the little things in life to remind people of your brand, and to do so, you need to create a persona. Here’s how to do that with your images.
Use Colors That Convert and Represent Your Brand
Your colors are part of you, and should be present in a majority of your images. There are colors that tend to convert better than others (red, pink, and purple), but that does not mean you must implement them. If your brand represent the environment, then keep using brown and green. You don’t have to conform.
If you want to try using red, pink, and/or purple, try adding a dash either as a border around the image, or by using images that have one of those colors in them.
Images Can Tell Stories
The images should be able to tell a story all on its own. Those images that get more likes, shares, and comments than others are those that are able to stand alone and express a point no matter if they’re on a Facebook page, in a Google search, or on Instagram.
Emotion Engages and Sells
Resonate with your fans by engaging one of their emotions with your image. Humor is a good change-of-pace tactic to jump start the life back into your social profile.
The message you are sending to fans should be consistent. That does not mean that there is only one way to express the message! Successful branding is all about being consistent with your message while being creative in expressing it. Know what you represent and then use images to share that.
These tips can be and should be used across all of your social platforms!