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Viewership of online video — and the sheer volume of video content online — is growing exponentially and its importance in your content marketing strategy is no secret!

78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

Video marketing is one of the newest additions to your marketing toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? The answer is simple: Yes, it’s worth it.

  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US).
  • 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
  • 100 million hours of video are watched each day on Facebook. (TechCrunch)
  • 500 million people watch Facebook videos every day. (Tubular Insights)
  • Social video generates 1200% more shares than text and image content combined. (Wordstream)
  • Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)

Why Video?

Video Boosts Conversions and Sales

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%
 

Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides a good return on investment.
 

Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information through video.
 

Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely to show up first on Google if you have a video embedded on your website.
 

Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
 

Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
 

Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
 

Video Encourages Social Shares

76% of users say they would share a branded video with their friends if it was entertaining.

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