The marketing world has been taken over by the influence of social media. Years ago Facebook and Instagram were used as platforms for users to update their friends and family on what’s going on in their lives. Today businesses have taken advantage of these platforms...
Marketing strategies can be a tricky process to figure out, especially when utilizing social media. For most companies, the realization of social media’s major role in the company strategy has finally sunk in. Social media is a communication tool that can...
Consumers want to buy from brands they know. Interacting with consumers through a consistent brand voice and aesthetic is a major step towards letting consumers get to know you as an organization. When they know you, they will identify with you and your purpose. And...
I’ve worked with hundreds of clients developing their social media strategy and have seen the amazing effect it has had on their success.