The concept of content marketing is quite simple – it is a creative tool used to connect with your current and future audiences. It describes your brand in the most authentic way possible, letting customers learn more without feeling the pressure of buying something....
The marketing world has been taken over by the influence of social media. Years ago Facebook and Instagram were used as platforms for users to update their friends and family on what’s going on in their lives. Today businesses have taken advantage of these platforms...
With more than 690 million people using the platform to improve their professional relationships, LinkedIn is one of the most successful networking platforms in the world. As a LinkedIn user you have the ability to pursue several different business-related avenues and...
The Foundation Wine is the original social media. For centuries, wine has been used as the liquid medium for seasoning social connections in order to commune, discuss, and discover. Perhaps the roots go even deeper. It turns out that the process vintners go through to...
The Grapes In Part 1 of this Coaching Blog, I suggested that if wine is the original social media, then the process vintners go through to produce a quality bottle of wine could also serve as an appropriate model for how a business should approach social media. We...
The Juice In Part 1 of this three part Coaching Blog, we compared The Fundamentals of both winemaking and social media in setting the right foundation for success. In Part 2, we looked at the process from selecting the vines all the way to harvest and, at...