We live in a world where content is perfected to a T. Blog posts are meticulously edited, sometimes losing the true voice of the brand. Instagram photos are scrubbing out the “realness” of life, using pretty filters and photo staging. And corporate videos are...

1. Tell fans when you're broadcasting ahead of time. Build anticipation by letting your audience know when you'll be going live with a written post. We've found one day's notice gives people the right amount of time to tune in. 2. Go live when you have a strong...

Read more about getting over your fear of video...