The Entire Library

My Handy Guide to Facebook Marketing Terms

Whether you’re a novice or experienced Facebook marketer, it’s easy to get tripped up on terminology. The social network has an extensive vocabulary that you’ll probably never be quizzed on, but knowing the difference between terms such as “total reach” and “organic...

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MY TOP FIVE TIPS TO CREATING A SOCIAL MEDIA LIFESTYLE

  While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full.   For...

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The Game of Networking – Rob Sperry

I would like to introduce my friend and business partner Rob Sperry! Rob has been recognized by top publication Business For Home, as the #1 trainer for 2017 in the network marketing industry. In his first year of the industry, he reached the highest level in Nu Skin,...

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5 Crowd-Pleasing Facebook Live Topics for Your Business

We live in a world where content is perfected to a T. Blog posts are meticulously edited, sometimes losing the true voice of the brand. Instagram photos are scrubbing out the “realness” of life, using pretty filters and photo staging. And corporate videos are...

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Facebook Advertising 101

Why advertise on Facebook? Facebook advertising allows businesses to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience's News Feed or right...

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An EPIC Guide to Promoting Facebook Events

If your business or non-profit is hosting an event and you want the word to spread, Facebook Events is a great place to start. However, simply creating an event in Facebook does not equate to a successful event and large turn-out. There’s more work to be done to get...

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Pinterest Can be used for Business. Say What?!

When considering what social media channels to use for your business, Pinterest might not be at the top of your list. This is a missed opportunity. The network (one of my personal favorites), is a hotbed for creativity, eager customers, and those seeking ideas. Using...

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My Top 10 Pinterest Business Tips and Best Practices

Pinterest helps people find creative ideas for their futures. That’s why so many businesses, especially retailers and big brands, have focused more of their marketing efforts on the platform. Still unsure? In this Coaching Blog I will share with you how to make the...

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Marketing Your Business Just Got Easier

Hey there, I just wanted to stop in and tell you about a new Marketing Tool that I have been utilizing to drive traffic to my Facebook Page and Website for a few months now. I am loving the results and feel confident that it would be a great tool for you also....

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How Social Media is Like Wine: Part 1

The Foundation Wine is the original social media. For centuries, wine has been used as the liquid medium for seasoning social connections in order to commune, discuss, and discover. Perhaps the roots go even deeper. It turns out that the process vintners go through to...

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How Social Media is Like Wine: Part 2

The Grapes In Part 1 of this Coaching Blog, I suggested that if wine is the original social media, then the process vintners go through to produce a quality bottle of wine could also serve as an appropriate model for how a business should approach social media. We...

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How Social Media is Like Wine: Part 3

The Juice In Part 1 of this three part Coaching Blog, we compared The Fundamentals of both winemaking and social media in setting the right foundation for success. In Part 2, we looked at the process from selecting the vines all the way to harvest and, at...

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My Top Four Tips to Getting Over Your Fear of Video

We Are Our Own Worst Critics Video is so hard. We are most definitely our own worst critics. A client once told me she refuses to turn the video on during our Zoom Coaching Session because she spends the entire call being critical of herself. That sort of defeats the...

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Facebook and Instagram: A Tale of Two Feeds

I’ve told clients for years, you don’t have to be everywhere, and that it is best to be really good at one social media platform, rather than mediocre at several. However, I also believe that you need to at least understand what’s available and make an informed choice...

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My 11 Tips for Social Media Safety

Social networking websites are services people can use to connect with others to share information like photos, videos, and personal messages. As the popularity of these social sites grows, so do the risks of using them. Hackers, spammers, virus writers, identity...

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My Top Ten Benefits of Personal Branding

Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the...

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5 Tips for Businesses to Leverage Social Media on Weekends

Do you have a Weekend Social Media routine? As a business, you need to remember that social media is 24×7, you don’t have an off on any given day. You need to be ready with a plan-of-action for through the week, and the weekend as well! Scheduling posts, being less...

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The Allison Rose Guide to Staying Organized

Managing social media accounts for your business, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. From creating images, to staying up-to-date on social mentions and trends, and posting relevant and...

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Social Media Is a Cocktail Party

Over the weekend, I was given the opportunity to teach a Social Media Workshop at a women’s networking event. When preparing for this, I really tried to hone in on the areas that would be most beneficial to the audience that I would be speaking to. This resulted...

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How to Get Past the Four Deadly Fears of Content Writing

There is nothing quite like a Sunday afternoon with nothing to do but enjoy a little guilt-free time. The fridge is full, the pile of laundry is soundly beaten into submission, the kids are entertaining themselves and you’re prepared to sit down and work on the...

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2017 KEY TO SMALL BUSINESS SOCIAL MEDIA MARKETING

Here’s my 2017 New Year’s resolution to you: I want you to focus on your ORGANIC social media reach for the next year. As I wrapped up 2016, I reviewed my core strategy for my personal brand and why it matters for all of my clients, small business...

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13 Benefits of a Facebook Fan or Business Page

Facebook has made it clear that it will be taking more aggressive steps to remove misclassified personal profiles used for business purposes. As a result, millions of business owners who are incorrectly using personal Facebook profiles to market their businesses are...

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To Post, Or Not To Post? That is the Question.

One of the most common questions that I get from business owners in regards to social media is how often they should post. I believe that there are few skills that will make or break your social media success more than posting frequency. If you post too infrequently,...

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The Allison Rose Guide to Taking the Perfect Selfie

Don't fight it—you know you want to know. Have you ever looked at somebody else’s picture and thought, “How does their skin look so flawless?” “How in our busy lives, did they drop everything and take the most impressively perfect selfie?” “How did they think of...

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