Marketing strategies can be a tricky process to figure out, especially when utilizing social media. For most companies, the realization of social media’s major role in the company strategy has finally sunk in. Social media is a communication tool that can...

Consumers want to buy from brands they know. Interacting with consumers through a consistent brand voice and aesthetic is a major step towards letting consumers get to know you as an organization. When they know you, they will identify with you and your purpose. And...