Content Marketing: The Best Holiday Gift for Your Brand
The concept of content marketing is quite simple – it is a creative tool used to connect with your current and future audiences. It describes your brand in the most authentic way possible, letting customers learn more without feeling the pressure of buying something....
Why Our 99 Deal is a Steal!
The marketing world has been taken over by the influence of social media. Years ago Facebook and Instagram were used as platforms for users to update their friends and family on what’s going on in their lives. Today businesses have taken advantage of these platforms...
LinkedIn is a Must For Your B2B Business
With more than 690 million people using the platform to improve their professional relationships, LinkedIn is one of the most successful networking platforms in the world. As a LinkedIn user you have the ability to pursue several different business-related avenues and...
How Social Media is Like Wine: Part 1
The Foundation Wine is the original social media. For centuries, wine has been used as the liquid medium for seasoning social connections in order to commune, discuss, and discover. Perhaps the roots go even deeper. It turns out that the process vintners go through to...
How Social Media is Like Wine: Part 2
The Grapes In Part 1 of this Coaching Blog, I suggested that if wine is the original social media, then the process vintners go through to produce a quality bottle of wine could also serve as an appropriate model for how a business should approach social media. We...
How Social Media is Like Wine: Part 3
The Juice In Part 1 of this three part Coaching Blog, we compared The Fundamentals of both winemaking and social media in setting the right foundation for success. In Part 2, we looked at the process from selecting the vines all the way to harvest and, at...
My 11 Tips for Social Media Safety
Social networking websites are services people can use to connect with others to share information like photos, videos, and personal messages. As the popularity of these social sites grows, so do the risks of using them. Hackers, spammers, virus writers, identity...
The Allison Rose Guide to Staying Organized
Managing social media accounts for your business, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. From creating images, to staying up-to-date on social mentions and trends, and posting relevant and...
Social Media Is a Cocktail Party
Over the weekend, I was given the opportunity to teach a Social Media Workshop at a women’s networking event. When preparing for this, I really tried to hone in on the areas that would be most beneficial to the audience that I would be speaking to. This resulted...
To Post, Or Not To Post? That is the Question.
One of the most common questions that I get from business owners in regards to social media is how often they should post. I believe that there are few skills that will make or break your social media success more than posting frequency. If you post too infrequently,...
