Social Media Mistakes Small Businesses Should Avoid and How to Fix Them
Social Media Mistakes Small Businesses Should Avoid and How to Fix Them In today’s digital age, social media is a powerful tool for small businesses to connect with customers, build brand awareness, and drive sales. But while it offers endless opportunities, it’s easy...
Are you convinced that “marketing doesn’t work” or believe that growing your small business organically is the only way?
Why Relying on Organic Growth and not Prioritizing Marketing Is Hurting Your Small Business - I am always amazed by how many restaurateurs, small business owners, and solo entrepreneurs have told me things like: "We don't do marketing." "We don't have a website and...
Why Car Dealerships Can’t Afford to Ignore Social Media: Unlocking the Power of Digital Engagement
The Power of Social Media for Car Dealerships The conversation around social media has become increasingly common in recent years. We all know it exists and many of us are deeply engaged with it. What truly surprises me, however, is the number of business owners who...
Content Marketing: The Best Holiday Gift for Your Brand
The concept of content marketing is quite simple – it is a creative tool used to connect with your current and future audiences. It describes your brand in the most authentic way possible, letting customers learn more without feeling the pressure of buying something....
Why Our 99 Deal is a Steal!
The marketing world has been taken over by the influence of social media. Years ago Facebook and Instagram were used as platforms for users to update their friends and family on what’s going on in their lives. Today businesses have taken advantage of these platforms...
LinkedIn is a Must For Your B2B Business
With more than 690 million people using the platform to improve their professional relationships, LinkedIn is one of the most successful networking platforms in the world. As a LinkedIn user you have the ability to pursue several different business-related avenues and...
How Social Media is Like Wine: Part 1
The Foundation Wine is the original social media. For centuries, wine has been used as the liquid medium for seasoning social connections in order to commune, discuss, and discover. Perhaps the roots go even deeper. It turns out that the process vintners go through to...
How Social Media is Like Wine: Part 2
The Grapes In Part 1 of this Coaching Blog, I suggested that if wine is the original social media, then the process vintners go through to produce a quality bottle of wine could also serve as an appropriate model for how a business should approach social media. We...
How Social Media is Like Wine: Part 3
The Juice In Part 1 of this three part Coaching Blog, we compared The Fundamentals of both winemaking and social media in setting the right foundation for success. In Part 2, we looked at the process from selecting the vines all the way to harvest and, at...
My 11 Tips for Social Media Safety
Social networking websites are services people can use to connect with others to share information like photos, videos, and personal messages. As the popularity of these social sites grows, so do the risks of using them. Hackers, spammers, virus writers, identity...
