Do you have trouble coming up with original and engaging social media posts each day?
In most of my coaching sessions, I find that this is a reoccurring obstacle for my clients. When you have a lot of things on your plate, it’s easy to feel uninspired or to struggle to come up with fresh content ideas.
In this Coaching Blog, you’ll discover eight content ideas to help you add more social posts to your social media content calendar.
#1: Follow Daily Themes
Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day.
Try one or a combination of these themes and see what receives the most engagement from your audience:
Monday: Motivation Monday, Man Crush Monday, Monday Mantra
Tuesday: Tip Tuesday, Trivia Tuesday, Treat Yourself Tuesday
Wednesday: Wacky Wednesday, Wednesday Wisdom, Women Crush Wednesday
Thursday: Throwback Thursday, Thursday Thoughts, Thankful Thursday
Friday: Friday Facts, TGIF, Friday Fun
Saturday: Selfie Saturday, Saturday Swag, Social Saturday
Sunday: Sunday Funday, Sunday Selfie, Sunday Quote
Expert Tip: These themes are all popular hashtags, so make sure you include the hashtag when you are posting!
At the end of each week, plan out your themes for the coming week on your calendar. Spend a few months posting different themes and see what your audience responds best to.
By creating a consistent theme for different days of the week, you’ll always know what you’ll be posting.
#2: Celebrate a Funny or Unusual Holiday
Did you know that April 9th is “Name Yourself Day” or that October 8th is “Octopus Day”? Every day of the year boasts at least one unusual holiday that your audience has never heard of. Have fun posting about these holidays on your social media profiles!
People love hearing fun facts and trivia. Never-before-heard-of holidays fall in this category. Get creative and have fun, and your audience is sure to respond by commenting, liking, and sharing your posts. Here is an example of a fun Holiday Calendar that I like to utilize! http://www.holidayscalendar.com/holidays/weird/
#3: Pose an Engaging Question
People love giving their opinions and sharing personal experiences on social media. An easy to way to encourage engagement from your community is to ask a question.
For example, if you’re a travel agency, ask a simple question like “What’s your favorite vacation spot during the summer?” or “Where do you want to go for your next family vacation?” Include a graphic or photo to boost visibility. More people will notice a post with an image than an all-text post.
You can also get people talking by asking them to make a prediction (such as “Who’s going to win the Super Bowl this year?”) or by giving them two options and asking what their preference is and why.
#4: Ask Fans to “Fill in the Blank”
A fill-in-the-blank post like “The last TV show I binge watched was __________” or “My go-to dinner is __________” will help inspire conversation on your social accounts.
#5: Post a “Caption This” Photo
Posting a photo and asking your audience to provide a caption is a creative way to encourage interaction.
You can also turn the tables and ask your fans to post a photo about a topic of your choosing. For example, “Let’s have some fun today! Post the fifth photo that appears in your camera roll along with a short caption. We’d love to see it!”
#6: Spotlight the People behind Your Business
Showing the human side to your business helps you make more meaningful connections with your fans. One way to do this is to turn the spotlight on your employees or team.
Post photos of your employees or team with a fun Q&A so your audience can get to know them and their role in the company.
When your employees or teammates celebrate a work anniversary, congratulate them by posting a photo and offering a few nice words.
#7: Share Relevant Third-Party Resources
Have you come across something on social media that your audience would find interesting, entertaining, or useful? Sharing is caring!
For example, share a great article or resource your target audience would find helpful. Your audience will love that you’re bringing valuable content to them. It’s so much easier than having to search for it themselves.
#8: Help Promote Local Events
If you’re a local business, plug an event that’s happening in your community such as a fundraiser or a high school football game. This is a way to show goodwill and demonstrate that your business is invested in your community.
These 8 ideas should get the creative juices flowing and help make the content development process a little more fun and a lot less tedious!