You’ve heard it a million times, right? — “Content is King”.
Makes sense. But how exactly do you create “kingly” content?
And how do you use Social Media to spread the word about your “kingly” content?
The social media tips in this Coaching Blog will help.
Social Media Content Marketing Tips
Let’s face it, without quality content your followers will ignore you & gravitate toward something more interesting. Check out these network specific tips to help you be the king of your content!
1. You need more than just an interesting subject.
Even if your product category is naturally interesting, execution is very important. Spend time posting well-edited photos and well-written copy. Volume isn’t everything on Facebook, consistent quality is more significant.
2. It’s good to be brief, but it’s better to be good.
Short messages stand out on Facebook — but long messages work if they’re compelling.
3. Measure fan engagement.
Finding your Facebook impact means measuring how fans interact with your content. Check your insights at least once per month is my advice.
4. Tell a story through your tweets.
Present a consistent voice to tell the story of your industry and your brand. Every post should be compelling in its own right, but an inconsistent tone confuses people.
5. Make use of hashtags.
Including 1-3 relevant hashtags with your tweet makes it simple for people to find your content. Creating an original hashtag and linking it to a specific campaign is an even better use of the tactic.
6. Use it as a testing ground.
Tweet your original content, and keep tabs on which pieces of content get more shares.
7. Cover industry events.
To offer insights in real time, live tweet coverage of events that are significant to your audience. This makes your brand the eyes and ears for those that can’t make it to the event.
8. Enable video embedding.
Make sure embedding is enabled, allowing other users to post your videos to their websites.
9. Mix professional and homegrown videos.
Just because you don’t always have a professional videographer at your disposal doesn’t mean you can’t make great videos. Showcase professional videos alongside homegrown ones to help humanize your brand.
10. Show, don’t tell.
Demonstrating your products or services in action is a much more effective way to create compelling videos than talking about what you do.
11. Keep it short.
Your audience’s attention span can be measured in seconds, even for video content. Keep your content short – less than a minute long if possible – to deliver a succinct message.
12. Think compilations, not long shots.
Give your audience little snippets of content that piece together instead of a long video. Developing a video with a single shot (like a speaker presenting for five minutes) can easily fatigue your audience.
13. Spruce up your company page.
Company pages offer a platform to share diverse types of content, yet many brands are notably absent on LinkedIn. Rope your page in, update the cover photo, add information, and start sharing.
14. Encourage staff members to stay plugged in.
People who work at your company can connect their personal profiles to your brand, creating a new source of content that your audience can follow.
15. Think quality, not quantity.
LinkedIn users tend to be overwhelmed when brands and individuals over-share. Make sure you’re sharing the highest quality content you create for your brand.
16. Participate in groups.
Participating in LinkedIn group discussions is a great way to demonstrate thought leadership and strike up conversations that could lead to new business.
17. Leverage user-generated content with recommendations.
Bringing in a steady stream of recommendations from clients or customers provides a renewable source of user-generated content.
18. Decide if the platform fits your audience before jumping in.
As an interest-driven community, Pinterest is geared towards 18-34 year old women. If a good portion of your audience lands in this category, it’s a good fit.
19. it’s more than just images.
Did you know you can “pin” videos to Pinterest? Try it.
20. Show your customers some love.
Strengthen relationships, highlight success stories, and drive more traffic by creating a board showing off the achievements of your customers.
21. Share your reading list.
Share book recommendations that are relevant to your audience to establish a stronger bond. Leveraging books that you’ve actually read helps demonstrate your brand’s commitment to constant improvement.
22. Show your company’s personality.
Instead of a lone product image or a posed staff picture, show your product or team in action for an image with personality. Action shots help your audience imagine themselves as a customer or client.
23. Post images that accompany your content with a link to the piece.
Coupling images with blog or other website content adds a call to action to your visual stimuli.
24. Share unique behind-the-scenes and personal content.
Get personal with your audience; give followers an insider view of the inner workings of your organization. This creates a feel of an exclusivity factor for your audience.
25. Tie promotions to images.
Add promotions to visual content to help with engagement and conversions, and create a call to action that leads followers toward more content.
26. Turn followers into sources of content.
Ask your followers for pictures that represent your brand, and reward the best contributors with recognition. Offer them a sense of ownership to strengthen the relationship.
27. Offer high-quality peripheral content.
Even if a topic isn’t directly related to your product if your audience finds it interesting it’s worth sharing. Because Instagram is picture-driven, it can open up a whole world of visual possibilities.
Conclusion: These 27 tips are amazing — just by adding them here, I learned a ton and I hope you did too!